An SSL certificate serves as an electronic “passport.” It establishes the website’s authenticity and credibility and enables the browser and Web server to build a secure, encrypted connection.

Credibility is established by checking the digital certificate, which includes:

  • The Certificate holder’s name (individual or company)
  • The Certificate’s serial number and expiration date
  • A copy of the Certificate holder’s “public” cryptographic key
  • The digital signature of the Certificate-issuing authority
  • Extended SSL Certificates give the site visitor an additional visual cue, displaying the Certificate holder’s name against a distinctive green background in the visitor’s

Once a visitor is on an SSL-protected page, the following visual indicators appear to show them that your site is secure and to give them the confidence to proceed:

  • A “padlock” icon in the browser’s status bar
  • The https:// prefix in the URL
  • The URL address bar turns to green (Extended Validation Certificates only).
  • The Trusted “Verified and Secure” site seal

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